Design Strategy

Project identity

Visual identity makes the project highly recognizable and will be used on all branding elements of the LIFE ALL-IN project.

Graphic standards

The colours use for the LIFE ALL IN project graphic standards are in line with the LIFE programme and the environment sector.

CMYK | 100 / 77 / 7 / 0

RGB | 0 / 81 / 154

HEX | #00519a

PMS | 7455 C

CMYK | 45 / 0 / 100 / 0

RGB | 153 / 202 / 60

HEX | #99ca3c

PMS | 367 C

CMYK | 60 / 0 / 4 / 0

RGB | 74 / 199 / 235

HEX | #4ac7eb

PMS | 2895 C

The font chosen is Roboto because easily downloaded for online and offline medium, and also compatible with all web browsers.

LIFE ALL-IN logo

LIFE ALL IN logo has been realized in accordance with the graphic standards and highlight by the stem the environmental impact of the project.

Several formats have been designed and can be uploaded in the toolkit & materials section.

Materials

Materials have been developed in order to disseminate the project results at events, conferences and exhibitions. All these materials have been designed in accordance with LIFE programme obligation (LIFE logo, LIFE project number…)

All these materials focused on the project description, project objectives and the expected impacts. Materials will be updated upon the project progresses and results.

Notice Board

Leaflet

Roll Up

Business Card

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